Panchanan Chandra

In the quaint town of Midnapore, nestled amidst the verdant landscapes of West Bengal, a culinary journey began that would sweeten the lives of millions.

At its helm stood Panchanan Chandra, a visionary entrepreneur whose passion for traditional sweets ignited a culinary revolution. Born on May 15, 1920, in a family of confectioners, Shri Panchanan Chandra inherited a rich legacy of jewellery-making craftsmanship.

It was in the year 1950 when Chandra took his first step towards realizing his dreams by establishing Mukharochak, a humble confectionery shop that would soon become synonymous with unparalleled taste and quality. With a steadfast commitment to preserving age-old recipes and techniques, Chandra infused each creation with a touch of nostalgia, evoking cherished memories of childhood and festivities.

However, with the advice of an infamous astrologer, a young Panchanan Chandra took his step towards manufacturing Chanachur. The journey of Panchanan’s chanachur starts from a 50 sq. ft. space in the Tollygunge area near the famous ‘studio para’ which included both parts – manufacturing and sales of Chanachur.

Due to the impressive quality and wholesome taste, Panchanan da’s chanachur surged in sales and saw footfall of innumerous personalities. Such is the story of an esteemed literary personality who had a bite of Panchanan Da’s chanachur and those magical words came out from his mouth – “Mukharochak”. From here, starts the formation of the brand – Mukharochak.

The small store of Mukharochak witnessed footfalls from famous personalities like Manna Dey, Hemanta Mukherjee, Lata Mangeshkar, Bappi Lahiri, Uttam Kumar and many more. During this tenure, Mukhorochak held a Tagline- ‘Mukhe dileyi mejaj khushi’ – given by actor & director Shri Utpal Dutta.

As Mukharochak gained popularity, the torch was passed onto Nirmalendu Chandra whose dedication to perfection propelled the brand to new heights. One of the major reasons why Mukhorochak became a house favourite is that it broke the taboo of Chanachur being an unhealthy snack. With constant innovation in taste and improving quality, Mukhorochak is now one of the leading FMCG brands in the snack industry.

But Chandra’s vision extended beyond mere culinary excellence; it was about fostering a sense of community and belonging. In 1970, he initiated the Mukharochak Foundation, a charitable endeavour aimed at supporting underprivileged children through education and healthcare initiatives. It was a reflection of Chandra’s belief in the transformative power of sweetness, not just in taste but in deeds.

As decades passed, Mukharochak blossomed under Chandra’s guidance, earning accolades and adoration from patrons far and wide. In 1990, the brand ventured into the export market, sharing the essence of Bengali sweets with connoisseurs across the globe.

Taking over the torch from Nirmalendu Chandra, his son Shri Pranab Chandra led Mukharochak to excellence. After assuming charge, he started experimenting with the market according to global standards. He knew that a special Bengali product could be successfully turned into an international brand. So he started thinking of introducing several new delicious products keeping in mind the needs of the market buyers after a few days. This technique of his easily gained popularity. One by one, new products started to enter the market under the name of the delicious brand.

At Mukharochak factory, meditation classes are being conducted by Brahma Kumaris at the beginning of every day’s work so that love and purity prospects through every individual workforce and every bite that we consume.

Smt. Sanghita Chakraborty, CEO of Mukharochak firmly believes that the legacy of Mukharochak is carried forward as the leaders believe the workforce is nothing less than a family. Under the guidance of the head of the family, Shri Pranab Chandra, the ship of Mukharochak will sail high for the years to come.

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